Douyin e-commerce video tutorial: Master Douyin’s recommendation algorithm and become popular easily | qqsutera event login, www bandarjudiindo com, pigg ameba ip, joker slot, jituwin, vipmandiriqq

Whether it is on WeChat or Weibo, if there are not enough fans, the content released will have very low attention. However, on the platform, even if you have no reputation, no fans, absolutely zero, you can build a large number of 1 million accurate fans in a short time. As long as you publish a video on Douyin, the platform will automatically allocate precise traffic to the Douyin account, bringing a lot of exposure to Douyin anchors.

Some netizens on the Internet said: "I missed Lianyinshe and Modern Brothers, but I fell in love with Wang Beiche, who was just across the street." In June 2018, a Douyin anchor named "Wang Beiche" quickly became popular in just over a month. Wang Beiche’s followers reached 5.078 million and the number of likes reached 6.713 million. His popular video songs include "Trap", "Suddenly Thinking of You", "Girl" and "It Keeps Raining".

Why did this boy who is not very handsome and only sings become popular so quickly in just over a month? In addition to his own charm, Douyin's recommendation algorithm helped to a certain extent

"Wang Beiche" quickly became popular, giving him a fair chance to compete with Douyin celebrities with tens of millions of fans, such as Lianyinshe and Modern Brothers.

Four major benefits

Only by understanding Douyin’s recommendation algorithm can you do a good job on Douyin. So before that, you must first understand its benefits to grasp the direction of 15-second video content production

1. Give every Douyin creator with high-quality videos a chance to compete fairly with tens of millions of fans and curb the development of spam videos. If the video content is not up to standard, it will be eliminated

2. High-quality, vertically positioned video content is more popular with users and can receive preferential treatment from the platform

3. Help high-quality users optimize their videos and provide various welfare policies to gain greater exposure and attention.

The traffic decentralization algorithm

is very attractive, and what makes it attractive is that Douyin's traffic distribution is decentralized. Douyin's recommendation algorithm logic can be divided into three parts:

Intelligent distribution

Douyin is a product belonging to the Toutiao series, and Toutiao products have always been different from the centralized traffic distribution of other Internet products. It is a decentralized traffic distribution mechanism. For example, Weibo is a centralized traffic distribution system, and no one will pay attention to fans who have just opened Weibo. Even if Douyin has 0 fans, any short video posted can be assigned dozens or even hundreds of short videos. The new video traffic distribution is mainly based on proximity and attention, and is intelligently differentiated based on fan tags and content tags.

Overlay recommendations

means that Douyin will distribute 100 views to a new video. If the number of views exceeds a certain number, the algorithm will judge it as popular content and automatically weight the content. For example, if the number of retweets exceeds 10, Douyin will superimpose recommendations to 1,000. If the number of retweets reaches 100, it will continue to superimpose recommendations to 10,000, and so on. Overlay recommendation is based on the comprehensive weight of the content as the evaluation criterion, which includes four indicators: completion rate, qualification, number of comments, and number of forwards

Popularity weighting

Only after being tested by a large number of fans and weighted by layers of popularity will it enter Douyin's recommended content pool and receive dozens or even millions of high-traffic gifts. The criteria for judging its popularity include two aspects:

First, the reference order of popularity weight: number of retweets > number of comments - number of likes. Second, choose the new and discard the old according to time: Unless a large number of fans imitate and follow the video, the popularity of a popular video will last for a week at most.

Improve the number of key indicators of the Douyin algorithm

Douyin e-commerce video tutorial As mentioned above, the four key indicators of Douyin's overlay recommendation are the core points of its recommendation algorithm:

First, the completion rate. It refers to the complete playback of the 15-second video. This is a qualified line for the video, indicating that someone is willing to watch the video.

Second, the number of likes. If the playback completion rate is the qualification line, then likes are the recommendation of high-quality products. The higher the likes rate, the more recommendations you will get.

Third, the number of comments. The more people commenting on a video, the better the content of the video is.

Fourth, the amount of forwarding. The more people forward it, the wider the spread, and the chance of superimposed recommendations will naturally increase.

Fifth, the conversion rate. In addition to the above four points, you can actually increase the fan conversion rate, because this determines whether the content publisher has the ability to continue to attract audiences, and it is also an indicator of whether it has the potential to become a "Douyin celebrity".

The higher the above five key indicators of the Douyin e-commerce video tutorial, the more opportunities it has to be superimposed and recommended, and the easier it is to become a hit video. So, how can we improve these five key indicators? Douyin anchors can start from the following four aspects.

First, after it went online, several of my friends liked, commented, and forwarded it, completing the basic conditions for Douyin’s overlay recommendation.

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Second, make a good introductory title to guide fans to comment and interact.

Third, the video content must be interesting. Make fans want to like or complain in the comment area.

Fourth, comments + private messages, Douyin anchors should take the initiative to set the pace and expand their loyal fan base.