Douyin Bar Ji Xiaotu: Why is Douyin so popular? | toba bet88 slot, cheat vip ml, granger88 slot, echtgeld poker online, slot nomor 1 di dunia, luckyland slots casino sign in online

In the 1970s, artist Andy Warhol made two predictions about the future: "Everyone can be famous for 15 minutes, and everyone can be famous for 15 minutes."

Now, in this era, the time to be famous has been shortened to 15 seconds.

Thanks to the rapid development of short videos, a few words of conversation, a cover song, or even a charming smile can make a person famous quickly.

The most popular among them is naturally owned by ByteDance. Today, Douyin has become popular all over the country.

On July 9, Douyin Marketing General Manager Zhi Ying announced at the first Video Festival that as of July 2019, Douyin’s daily active users exceeded 320 million.

Going back to Douyin’s launch in September 2016, in just three years, Douyin has become a national “time harvester”, and the overseas version of “TikTok” has also swept across many countries.

Such a rapid growth rate was not even expected by ByteDance insiders.

“At the beginning, everyone underestimated short videos.” Zhang Nan, president of Douyin, said at the first Douyin Short Video Festival.

So, back to the original question, why is Douyin so popular?

There may be hundreds of answers, such as the algorithm mechanism is addictive, you can kill time when you are bored, etc., but the Forward-looking Economist APP hopes to find a complete explanation of "Why Douyin is so popular" through this article.

Asking knowingly|Why is Douyin so popular?

Douyin was founded in September 2016. At that time, Kuaishou had been established in the short video industry for more than 4 years. Although short videos have not yet become a trend among the general public, the market has gradually taken shape.

At that time, ByteDance’s most popular application was Toutiao. People still enjoyed the pleasure brought by Toutiao’s news aggregation and content recommendation despite their criticism of the Toutiao model.

The birth of Douyin was largely based on the successful experience of Toutiao and made innovations on this basis.

First, video basics. Before Douyin’s short video, Toutiao Video had been hatched within Toutiao, which not only supported the editing and transportation of videos, but also provided users with the ability to shoot and upload videos. Although Toutiao Video is a long video of several minutes and is only one of Toutiao’s built-in columns, objectively speaking, the maturity of Toutiao Video (which was changed to Xigua Video in May 2016 and launched independently) has accumulated experience in video operations for the Douyin team, and users’ independent shooting also paved the way for Douyin to focus on UGC content later.

Second, algorithm recommendation. Since its great success on Toutiao, algorithm recommendation has become the label of ByteDance products. This core technology was naturally used in the development of Douyin. With the blessing of mature algorithms, Douyin can decide content push based on user preferences, avoid videos that users are not interested in in advance, greatly reduce the cost of user information selection in the era of information redundancy, and make people addicted without knowing it.

Third, content production. Different from the long videos of Xigua Video, Douyin focuses on short videos and chooses UGC for content output. To this end, Douyin further simplifies the video shooting operation and lowers the threshold for users to produce content, allowing users to be both video enjoyers and video creators. With two-way service and two-way improvement, Douyin can attract new users while retaining them.

Fourth, the product itself. By 2016, mobile phones have become an important part of people's daily lives, and entertainment in fragmented time has become an important form of recreation. Douyin focuses on the convenience and playability of products when developing products. The filters and special effects of the product are constantly enriched to encourage users to actively share everything around them.

Douyin Bar Ji Xiaotu looks back at the birth of Douyin. From the vertical timeline, Douyin appeared very late, which is disadvantageous in the Internet battlefield where seconds are raced; but from the horizontal time perspective, Douyin appeared just in time. External players such as Kuaishou, Weishi, Miaopai, etc. have cultivated users’ short video usage habits, while internally, Douyin can fully absorb the algorithm advantages and user resources of the Toutiao system, forming a late-mover advantage and attracting a large number of users as soon as it is launched.

The above four reasons can collectively explain the key factors of Douyin’s early popularity, but the Forward-looking Economist APP noticed that Kuaishou, another giant in the short video industry, had a number of users ahead of Douyin before mid-2018. However, after entering the second half of the year, Douyin’s user growth rate remained high. In the first half of this year alone, Douyin’s DAU increased by 70 million, which is already an order of magnitude higher than Kuaishou.

Kuaishou co-founder Yang Yuanxi said in an interview with NetEase in July this year, "Suddenly, we have been ranked first for five or six years and fell to second place."

The Forward-looking Economist APP believes that this is a phenomenon worthy of attention in the short video field. An in-depth explanation of the reasons for this gap can better understand the core driving force of Douyin's continued popularity.

Many articles analyzing Kuaishou and Douyin believe that Douyin is like a media and is easier to spread externally, while Kuaishou is like a community and prefers internal interaction. Opening the two apps, you can still feel the difference in product positioning between the two.

Although they all watch videos after entering the interface, Douyin only has one video per screen and plays automatically, while Kuaishou has multiple videos spread out and requires the user to select one and click to watch; after the video is played, Douyin will seamlessly switch to the next video recommended by the algorithm, while Kuaishou needs to exit the video interface and re-select a new video.

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The different interaction logic of the two products also affects the style and tonality of the two products to a certain extent.

Continuing the above analysis, Kuaishou gives users more choices, which shows that Kuaishou’s internal distribution mechanism does not deliberately favor big Vs and celebrities, but prefers a decentralized distribution mechanism. Although this is fair to newcomers, it also determines that Kuaishou will not control and rarely guide the high quality of content. So far, when we talk about Kuaishou, we still stick to Double Click 666.

But Douyin is different. Douyin’s algorithm proactively recommends content, which saves users the cost of selection. This means that content that most people like can easily form the Matthew Effect and become hot content, which is then distributed to more user interfaces by the algorithm. Therefore, Douyin is more likely to produce hit IPs. For example, "Learning to Meow", Finger Dance, Chengdu Girls, and the recently popular song "Mang Zhong", etc., they emerged from the Douyin circle and also added a huge voice to Douyin.

Style and tone will in turn affect the user group. The Forward-looking Economist APP believes through multi-party data analysis that Douyin’s user group distribution is more in line with the characteristics of national-level applications.

According to the "2018 Kuaishou Content Report", Kuaishou users are mainly "small town youth" from third- and fourth-tier cities and below, accounting for 79%, and people from first- and second-tier cities account for 21%; and according to "Penguin Zhiku: Douyin & Kuaishou User Research Report", Kuaishou users are mostly concentrated in the age group of 18-35, accounting for 80%.

Comparing Douyin, as of February 2019, Douyin’s new tier (third- and fourth-tier and below) population accounted for 56.8%, and first- and second-tier cities accounted for 43.2%, which is significantly higher than Kuaishou; in terms of age distribution, Douyin’s population over 30 years old accounted for 31%. This is completely different from the impression that short video applications are mainly used by young people. It also means that Douyin has an advantage over Kuaishou in terms of crowd expansion and covers a wider range of people.

As StraightFire, an active user of Douban’s mobile Internet product manager group, said, Douyin is better able to meet the needs of users from all walks of life and all ages. Therefore, after Douyin further matures and the content ecology becomes richer, the growth rate will be much higher than Kuaishou.

When it comes to the richness of the content ecology, this is also an important reason why Douyin leads Kuaishou.

If the early Kuaishou was Laotie 666, then the early Douyin was a show for beauties and handsome guys. However, as time goes by, the user base continues to expand, and the content ecology of Douyin is also extremely rich, with various tutorials, cute pets, and positive content emerging one after another. In addition to the core UGC, more PGC, official media, and corporate blue V content are also gathering popularity on the Douyin platform and blooming, providing users with interesting, informative, and valuable content. While gaining a large number of fans, they can also generate revenue, forming a virtuous cycle of content ecology.

More than that, Qianzhan Economist APP also noticed that under the current background of strong industry supervision, it is also constantly launching targeted operational activities to ensure that the content is actively compliant and users often read it. For example, the "Intangible Cultural Heritage Partner Program" focuses on inheriting intangible cultural heritage, the "Green Pepper Project" promotes short video youth education, and the "Douyin Beautiful Check-in Place" cultural tourism certification brand activity helps poverty alleviation through cultural tourism in poor areas, etc.

Take the "DOU Short Video Science Popularization Knowledge Competition" launched by Douyin and the Chinese Academy of Sciences in March this year as an example. The one-month competition received a total of 1,078 short video works for knowledge popularization. The participating videos covered the four major themes of scientific knowledge, scientific experiments, scientific inspections, and scientific research results, and the cumulative video views exceeded 300 million times.

Douyin Bar Ji Xiaotu “On Douyin, short videos for knowledge popularization have a profound impact, much more far-reaching than the impact of a book in the past.” When talking about the value of science popularization on short video platforms such as Douyin, Kuang Tingyun, a member of the “Douyin Science Popularization Advisory Group” and an academician of the Chinese Academy of Sciences, said.

From the above, the Qianzhan Economist APP concluded that in the early days, Douyin lowered the creative threshold for ordinary users through the vertical screen, filters, video production techniques on the product, and UGC on the content, allowing users to have both content to watch and interest in shooting; and after establishing its leading position in the field of short videos, Douyin began to flourish. Power algorithm recommendation, based on a relatively good user base, through product operations, the introduction of PGC, official media, corporate blue V, etc., enriches the content ecology, makes the content positive and uplifting, so that users often read and keep new, and further absorbs new users among existing Internet users, thus maintaining the continued growth of its user base and the continued high popularity of the product itself.