Douyin e-commerce training: Douyin fan operation secrets | demo slot fafafa higgs domino, vidmate apk, revo999 slot, jenis mesin judi, fokus win slot

The development trend of the platform is very obvious, which is the algorithm recommendation mechanism. Users are more motivated to like a video than to follow an account - this is not a good thing for brands. What brands need more is for users to follow accounts for subsequent reach and conversion. When brands operate short videos, they should make skills and knowledge videos. This is also content that every brand can do.

One of the operational secrets

“Two Wechat, one fast and one TikTok” not only exists in the media, but has also become a standard feature of enterprises. However, for friends who play with video social platforms, if you are still confused about the rules of the platform, then congratulations, this super useful information will make you enlightened, let’s read it together! Below I will use the Douyin platform as an analysis case (the rules of other video social platforms are actually similar)

Introduction

1. Why can’t newly registered accounts publish works immediately? Do they need to raise an account first?

Before officially starting to publish content, it is best to maintain the account for 3-5 days. The main purpose is to increase the initial weight of the account. Account maintenance is to simulate the behavior of real people, like, follow, comment, share, watch live broadcasts, and online time. In other words, it is not that I follow one person and like one every day, which counts as one day. It is based on the time you are online on Douyin, which means that you will post hundreds of posts in the early stage, but the content you post must be relevant to your positioning.

2. What are the 4 common types of short videos?

Video + subtitle type, voice combined with spoken word type, picture sliding type, real person appearance + subtitle type

3. What are the two common formats of short videos?

The horizontal screen is 16:9, the vertical screen is 9:16

4. Do you publish more and faster video works?

The number of fans is not directly related to the number of works. Sometimes posting too much can have the opposite effect, causing fans to experience aesthetic fatigue due to screen swiping. Therefore, it is better to spend a week polishing a work than to publish 7 so-called "works" in a day.

5. How to activate 1-minute video permission?

You need 1,000 fans to activate.

6. How to activate the e-commerce showcase function?

Meet these three conditions at the same time: ≥3000 fans + ≥10 video works + real-name authentication

7. How to obtain live broadcast permission?

Douyin e-commerce training is an initiative that Douyin invites operators to open. Generally, it can be received if the number of fans ranges from several thousand to tens of thousands. (However, if you don’t start a live broadcast with fans in units of tens of thousands, it is basically equivalent to looking in the mirror.)

8. What is DOU+?

DOU+ is a content heating tool, Douyin’s official advertising platform, which can help you recommend videos to more potential users.

9. What should you pay attention to when making video content in the early stage?

First: If the first five videos do not appear, they will basically become zombie accounts. That is to say, the videos released later will not get much recommendation. Even if there are popular videos, they are lucky occasionally. The 4 indicators of most videos are pitifully low;

Second: Don’t get followers, don’t get likes, don’t get any amount, and don’t do it;

Third: Keep the second rule in mind.

10. Can sharing other people’s works become popular?

Moving videos is a shortcut, but sometimes the shortcut is not suitable for everyone. Some people are popular because there is a lot of luck in it. They can play it in the short term, but it is not suitable for long-term accounts. The safest way of production is to be down-to-earth and original.

11. What is the algorithm of Douyin?

Douyin’s algorithm is actually a funnel mechanism, which is basically the same principle as Toutiao’s decentralized recommendation algorithm. It is divided into three steps:

First, cold start pool exposure:

Assuming that 1 million people upload short videos on Douyin every day, Douyin will randomly assign a cold start traffic pool with average exposure to each short video. For example, after each short video is reviewed and sent out, it will be exposed an average of 1,000 times.

Second, data selection:

Douyin will analyze the data of likes, follows, comments, reposts and other dimensions from the 1,000 exposures of these 1 million short videos, and then select videos with each indicator exceeding 10%, and then distribute 100,000 exposures to each of them on average. Then look at which ones have more than 10% likes, followers, retweets, and comments, and then roll them into the next round of larger traffic pools for recommendations.

Third, high-quality recommendation pool:

Douyin e-commerce training has passed round after round of verification, and only short videos with extremely high like rate, playback completion rate, comment interaction rate and other indicators have the opportunity to enter the high-quality recommendation pool. When users open it, they will see videos with dozens or millions of likes.