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As we all know, from 2017 to 2018, the commercial value of Yamato has become increasingly prominent, and major institutions have invested money to seize the short video market. As the APP with the fastest growth rate of short video traffic, its operation model and business market have attracted even more attention.

Big data can help you quickly create popular Douyin products

Douyin is a new lowland of new media. Although the traffic has reached a new peak, it is still possible to enter Douyin.

If you want to stand out in the Douyin mechanism, the focus is more on the speed and quality of producing Douyin content, and how to continue to produce high-quality Douyin content.

For operating Douyin, entering the Douyin position at this time requires more control over time costs and operating methods.

Combined with the Douyin big data tool - Xigua Short Video Assistant, at the content level, you can find the most popular materials of Douyin videos within 6 hours, and quickly grasp the most popular elements of the Douyin platform, thereby effectively increasing the cost of Douyin.

In terms of field positioning, the operation direction can be quickly planned based on the list and combined with industry fan portrait information to further improve the differentiated content layout in vertical fields.

TikTok’s advanced creation skills and business operation model

Based on the various situations encountered in the development of the MCN organization platform, the following three suggestions are put forward to the on-site operators and MCN organizations:

1. Steady and steady is the way to operate Douyin accounts.

Faced with the phenomenon of buying paint volume on the Internet, it is recommended that operators and institutions do not try it. Such behavior not only affects the weight of the Douyin account, but also causes subsequent ineffective value.

2. Rapid incubation of the KOL matrix is ​​inseparable from content operations.

Douyin Store also provides some effective methods for rapid content operation. In terms of information display, it can expand the mining area, introduce foreign niche high-quality platform information resources, classify high-quality content into "scripts" and distribute them to its artists for efficient operations, improving video output efficiency.

3. Strong cooperation is an effective way to shape business operations

Compared with payment for knowledge, advertising and e-commerce are currently one of the most effective conversions for Douyin. In terms of advertising, cooperation with MCN professional organizations will more effectively enhance the commercial value conversion capabilities of personal Douyin accounts.

How to quickly move into the short video field with a high profile and build an ecological chain

How to create a short video ecological blueprint of "from content production to IP incubation to promotion and industrialization"?

a. Establish a complete incubation process. In the regular contract signing process, talent positioning analysis and video testing (appearance/skills/learning) are added to ensure the talent’s high quality level.

b. Focus on user market resources. In the media field, the business form depends on the upstream form, and the direction of operation depends on the needs of market users. Only by knowing your positioning can you clearly define your market.

c. Professional business realization assessment. It is necessary to have a certain understanding of the ceiling of the industry. For Douyin fans who do not have the upper limit, you can choose different market promotion models based on the age group of the fan portraits.

Finally, only by standardizing the organization's business cooperation model can you quickly and effectively build your own business empire.

How to operate fans of Internet celebrities

Three key points in the growth process of Douyin IP:

1. Find the right platform: analyze the commercial value and audience groups of each platform, and effectively estimate the potential for growth in the value of the platform.

2. High-quality content: Video types, video styles, character shaping, and higher-level tone positioning are all guarantees of high-quality content.

3. Grasp user psychology: The output of content needs to capture social identity. Resonant content can usually induce user dependence and find a sense of belonging in the content.

Douyin Store Secondly, it needs to create a sense of intimacy and create a comfortable scene so that the content can more easily attract users' attention.

Finally, from a psychological point of view, it is just the right way to tap into fans’ indulgence and taking advantage.