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Although various transfer methods were introduced in the previous article, if the anchor wants to go further, the most important thing is to rely on originality. Only with originality can he go steady, longer and better than others. Therefore, don’t just know how to transfer or imitate. If you can be original, be original. Because compared with other methods, originality has the following three advantages: first, originality has high profits, secondly, originality has no risk, and thirdly, originality has a high chance of success.

For example, in the picture below. For example, the video with 3.021 million likes is titled "In this life, this time, at least I must bloom with pride." The general plot is that the budding bear picked up a discarded rose, then put it in the water to raise, hoping that it would recover quickly, comforted it, encouraged it, and finally let it revive, and bravely modified itself slightly on the spot. The use of this word, and then regaining the light, is a metaphor. When people are in darkness, they meet people who care about themselves and regain their confidence.

Positioning of original content

Douyin training is looking for intentional teachers: What kind of content is more likely to be popular on Douyin? - The 1st picture - Xiaoqi Douyin training

To create original content, you must first have a good positioning. Positioning is needed no matter where it is. What is positioning? In fact, it can be summed up in one sentence: "Choose what kind of positioning audience, what kind of things to do." The current Douyin content can be roughly divided into two types: one is popular entertainment content, such as singing, dancing, comedy, etc. Fans who watch this kind of content have the mentality of "I like you very much". The second is to subdivide vertical categories, such as knowledge points and skill sharing in various industries. The mentality of fans who will read this kind of content is "I want to be you." Fans in the subdivided vertical category will not be as large as fans in the mass entertainment category, but their advantage is that the fans' stickiness and attention will be higher, as will their recognition and fan conversion rate.

Breakthrough in original content

Finding an intentional teacher and persisting in producing original content is a bottleneck for many Douyin anchors. There are three reasons: first, there are many gaps between what they expect and the finished product; second, funds cannot support continuous output of original content; third, it is difficult to choose topics and there is no new idea. So how can we solve this problem?

Use Douyin hot spots to create original content

We see a variety of hot videos every day, so using hot spots to create original content can attract the attention of fans, as we have said above. So how to use current hot topics for processing? You can do it in the following way.

First, these hot videos can attract as much attention as possible;

Douyin training is looking for intentional teachers: What kind of content is more likely to be popular on Douyin? - 2nd picture - Xiaoqi Douyin training

Second, you can use hot spots to enhance the originality of the content, thereby achieving fan visits beyond expectations.

For example, the topic of "Iron Man" is very popular on Douyin right now. Someone specifically launched this topic on Douyin and invited fans to participate. Everyone involved in this topic has gained a lot of popularity. Douyin anchors can also learn this routine.

Expand the way of thinking and find new ideas

There are many ways of thinking, such as reverse thinking and divergent thinking. We are thinking about the four seasons. There are many possibilities in the Taoxin field. If we can change the way to get to the water heart, the result will be completely different. Therefore, when Douyin anchors create original content,

TikTok training seeks intentional teachers to look at the problem from one perspective, but to think from all aspects. This can not only ensure the completeness of the problem, but also provide a comprehensive view of the problem, thereby ensuring the birth of more original content materials.

Tik Tok training is looking for intentional teachers: What kind of content is more likely to be popular on Tik Tok? - Picture 3 - Xiaoqi Tik Tok training


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