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The most important thing is content. As long as the content passes the test, there will be. We must thoroughly understand the rules of Douyin in order to do a better job, and only by knowing the basics can we be victorious in every battle.

How should we do well in the second half of 2019?

There are three ways to make Douyin.

Route 1:

We can find that there are many types of products on Douyin, but only a few can be monetized in the end. Therefore, we must ensure that the content is vertical and subdivided vertically.

The main reason is that these videos often do not have the three contents of the three principles. The three determinations refer to: determining the content, determining the location, and determining the characters.

1. What is fixed content?

For example, in the field of entrepreneurship, focusing on creating creative entrepreneurship is defined content. The advantage of this is that the content you create is fixed and vertical. Fans who are attracted by the video and choose to follow it will be very accurately positioned. They are often a group that is very passionate about this field and can be monetized around paying for knowledge in the future.

2. Targeting the location can strengthen fans’ impression of the location.

If the location where your work materials are collected is fixed and the location is highly identifiable, you can attract traffic to nearby merchants’ products in the future. Of course, as a merchant, it is more convenient. You can directly attract traffic for yourself through creative videos. For example, Turkish ice cream is a good example. Many people go there to queue up to buy ice cream because of the influence, just to "enjoy" the Turkish guy's flirtatious way of selling goods. Positioning the location will also bring us traffic entrance.

How should we build a good Douyin account in the second half of 2019?

3. Defining a character The concept of defining a character is to strengthen fans’ personal impression of you.

Reba Dance Douyin Tutorial If your work is created around you personally, no matter in what way, it must be based on your personal appearance, then the method of future monetization can be realized by fans creating personal IP. Fei Qiming is a good example. In fact, in Douyin, more than one of these three must be a prerequisite.

There is also a very important "new" link. The simplest thing is to accompany it with a picture of yourself and say it in words. It's better to have a good background and make a real person appear.

Many people may have some problems with their positioning and it is not clear. Let me explain my understanding. The transformation of traditional enterprises can continue to dig deeper. In other words, we can dig into industries, targeting small and micro enterprises, small and medium-sized enterprises, shop owners, education, and training. Wait, it can even help you directly transform your previous industry. You have quite a lot of experience, so you will be more comfortable speaking.

How should we build a good Douyin account in the second half of 2019?

Road number two:

Douyin content output is divided into three forms, one is originality, the second is transfer, and the third is imitation.

Original videos are relatively difficult and require creativity, teamwork, hardware, etc. They may not be popular and carry certain risks.

Moving videos will be blurry, and the content may be repeated. It is also easy to be warned by the original author and fans. Once infringement occurs, it is easy to be fined.

But imitation is different. To imitate, all you need is a mobile phone and someone. With some micro-innovation, there is a chance of being posted. Therefore, the most popular videos on Douyin are still mainly imitation videos.

We also focus on imitation.

1. A real person appears. In this way, you can hold the case and read it directly. Pay attention to a few tips. The phone should be placed lower than your eyes. It will make you look more amiable and contagious.

2. When adapting, I found peers and established a peer database. Videos are most likely to go viral.

3. Keep adapting. The more you adapt, the more you will naturally know the routines.

How should we build a good Douyin account in the second half of 2019?

Route 3:

The quality of the content produced by the production tools varies with different hardware and teams. Generally, the tools used to create content include the following situations.

1. The conditions are good: a DSLR + a talent + good looks

2. The conditions are average: a mobile phone + a sexy look

3. The conditions are average: a mobile phone + a product

4. The conditions are poor: a mobile phone

How should we build a Douyin account in the second half of 2019?

Finally, writing is content creation, and short videos are also content creation. If you treat Douyin as a new stage to show yourself and learn to tell stories using Douyin, it will be valuable.