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There are many Douyin celebrities talking videos, one of which appears most frequently in the field of parenting is Li Meijin’s talking video. Share Douyin parenting video tutorials and Douyin parenting account operation tips. Search education, parenting and other education keywords on Douyin. You can see that there are many accounts related to Li Meijin, many of which have accumulated a lot of fans and have made certain profits.

Case analysis:

Case 1: Children's Education

Video presentation form: audio + fixed background image + subtitles.

Start time: October 2018

Total number of videos: 240

Total number of fans: 1.01 million

Total likes: 1.75 million

Masterpiece:

"What should I do if my child cries willfully? This method is effective in raising children" --- 190,000 likes, 2,850 comments, and 66,000 forwards

"What is the relationship between love and marriage?" Those who have daughters can say this, it works" --- 274,000 likes, 7,950 comments, and 45,000 retweets

"Have you ever said these words on your child's birthday? 》---297,000 likes, 8,710 comments, and 28,000 retweets

Case 2: Education and Parenting Guide

Video presentation form: audio + fixed background image + subtitles.

Start time: October 2018

Total number of videos: 145

Total number of fans: 521,000

Total likes: 981,000

Its representative works include:

"Teaching children about the relationship between love and marriage. Starting from this Valentine's Day", 435,000 likes, 14,000 comments, 76,000 forwards

"What should children do before they are six years old?" ", with 48,000 likes, 549 comments, and 7,558 retweets

"What is the harmonious relationship between mother, father and baby?", 49,000 likes, 2,828 comments, 39,000 forwards

Operational process:

The operation process of these accounts is relatively simple and the threshold is not high.

Mainly divided into 3 steps:

Step 1: Find the audio or video clip

Step 2: Add subtitles and cover to generate a new video

Step 3: Open a product window to sell products/direct traffic to WeChat to sell products

This type of video production is very simple, and there are many mobile apps that can be easily completed.

Benefit analysis:

The income of the account mainly consists of three parts:

Account value

Window Sales

WeChat Sales Tutorial

Based on the information of some of these accounts, the estimated income is:

The Douyin account evaluation platform values this account at 314,336 yuan.

Based on the number of views and price of each product in the product window, the revenue is: 1607 yuan.

Window merchandise revenue estimation method:

Revenue = product views x0.1% (purchase rate) x unit price x10% (share calculated based on Taobao customers)

Assume that WeChat sells 30 tutorials per month, each priced at 50 yuan, and the monthly income is: 1,500 yuan.

Summary:

Now parents attach great importance to educating their children, and they can grasp this pain point.

For example:

1. Why do my children feel insecure?

2. What to do?

Don't like to eat!

How to teach children to do homework!

Catching parents' attention is half the battle!

To summarize, the key points of this routine are:

Find a video that suits the song

Video clips

Account operation

It is easier to imitate these types of accounts and videos, but it is still difficult for people without strong operational capabilities to surpass them and create more substantial profits.

Set yourself a small goal first, first gain 10,000 followers a month, and then slowly develop according to the established ideas. I believe it is not difficult to earn more than 10,000 per month as long as you work hard and persist.

More advanced courses on Douyin operations, please add vx: linghang0631