Reba Dance Douyin Tutorial: Douyin’s marketing rules for live streaming with goods | victory 888 slot, new casino sites with free spins, ubud4d top, rtp slot soju88, judi online24jam terpercaya 2022

We have now entered the second half, and user bonuses will also disappear. Experts are generally worried about monetization. However, the short video platform is gradually becoming e-commerce. There are certain dividends for live streaming and short video content. It is often heard that many people earn tens of thousands of orders per day and earn monthly income. Millions, how to bring goods?

1. Choose a track

No matter what you do, the most important thing is to choose a track. The three tracks chosen by the teacher are:

The first track is a field that you are familiar with. The teacher was previously engaged in the gaming industry and has 12 years of operating experience, so he chose gaming at the beginning and has about 20 game accounts;

The second track chose jewelry. The teacher’s sister is a jewelry appraiser, jewelry wholesaler, and majored in jewelry in college, so she has this unique advantage;

The third track I chose is food. Food is the most important thing for people, so when it comes to choosing delicious food, the first video went viral, with nearly 500,000 fans. In May, another video exceeded the previous results, and the number of fans increased by 1 million in one month.

When teachers choose these tracks, they only focus on one point: What is their business monetization model? The food monetization model is used to recommend good things, whether it is food or use, it is quite easy to bring goods. Jewelry is jewelry, and games are mainly based on live broadcasts.

Only 700 people watched the Douyin live broadcast, but it brought tens of millions of goods! The bonus period after the short video is

2. E-commerce delivery of goods

One of the two platforms, Kuaishou and Douyin, is based on live streaming and the other is based on short videos. We found a very interesting point. Live broadcast sales depend on people. The anchor himself is very concerned about the interaction between the product and his fans. However, when the short video content is used to sell goods, it depends on the content and the creativity itself. If it breaks out, it will almost be pressed. If you follow Douyin’s recommendation logic and enter the king-level pool, your sales volume will be much greater!

1. Characteristics of short video e-commerce

The main characteristics of short video e-commerce are the cultivation of content, the popularity of single products, and the privatization of transactions. .

After we understand these contents and characteristics, we can create the content direction of our short video based on these characteristics. After the direction of short video content is established, what content is included in the monetization layout of short video.

2. Layout

The current ways of monetizing Reba Dance Douyin tutorials include live streaming rewards, business advertising, e-commerce sales, and knowledge payment. Under these contents, what kind of content can we monetize better?

Your content must be interesting content, including comedy, appearance, talent, emotion, and two-dimensional content. Then your content must be useful. If it is not useful, people may leave it. So when we choose these directions, food, beauty, tips, reviews, and grass planting are all the most direct directions for commercialization when we create content.

3. The core of short video e-commerce

The core of short video e-commerce is actually two. One is to use short video content to bring goods, and the other is to use live broadcast content to bring goods. The content of short videos to bring goods, in addition to the detailed introduction of the products, can also highlight the highlights and can be played repeatedly. Douyin will do this part very well.

In the live broadcast category, everyone knows Kuaishou Live and Taobao Live. Especially some time ago, Kuaishou Live invited the Liuyan platform, which generated hundreds of millions in revenue. Although what we see is that content has a strong ability to bring goods, behind these goods, a very core point that we should pay attention to is your supply chain. If your supply chain is not perfect, it will almost always be equal to 0.

4. Short video e-commerce supply chain

Some short video producers themselves are supply chains, but many MCN organizations do not have the ability to set up their own supply chains, so the teacher also divided them into three types when choosing.

Some of the first Taobao products. Whether it is Taoke's alliance or store commission, they are basically in contact with Taoke, but Taoke has a big pitfall. Maybe Taoke's commission will decrease after your sales increase, and you don't even know when it started to decrease.

The second option is these small stores under Short Video. Whether it’s Kuaishou or Douyin’s selected alliance, or we cooperate with independent merchants and stores, both the risk and the quality of the products are actually pretty good.

The last one is to build your own supply chain. Of course, building a supply chain yourself is a very energy-consuming, money-consuming and time-consuming thing. But when the supply chain is perfected, we can finally do a good job in the core aspect of e-commerce. If the supply chain issues are resolved well, then the front-end traffic and sales can well express the product's appeal.

5. How to find KOL to bring goods

After choosing the supply chain, you can find KOL to cooperate. What kind of KOL will be more suitable to cooperate with, so that our products can be sold faster and better.

When we choose a KOL, we first look at his average play volume within 30 days. He will also have a lot of data that may be hidden, so we have to look at Feigua data. If the average play volume in these 30 days is within a constant value, and the interaction between this play volume and exposure, likes and comments is healthy, then this KOL is a suitable KOL.

It is very important to look at the composition of his fans later. If it is for the female beauty category, more than 90% of them must be women. If it is for the game category, it will choose some with more male users. Only if the accuracy of such fans is particularly high, its brand conversion will be high, which can directly affect our brand, including the compatibility between products and accounts.

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KOL delivery case 1

Quick Clip is a product of 360. During the Qingming Festival, we invited teacher Zhang Minjuan’s team to do a KOL launch and chose a little brother who does editing. The exposure of one video is about 30 million, with more than 1.7 million likes, which directly helps Kuai Clip to promote this product in the App It broke through the second place on the Store! Two days ago, I did a live broadcast for Huajiao, and also carried out a wave of launches according to this methodology. One of the videos had nearly 500,000 likes, which also brought a good data change to the product.

KOL sales case 2

Teacher Zhang’s sister has a jewelry account. Every time the broadcast is launched, the sales volume is 10 to 20 orders for almost a day, mainly live broadcast on Huoshan and Kuaishou. The unit price in the jewelry industry is actually not low, around a thousand yuan, so judging from this kind of live broadcast platform, the income is still good. There is also a friend who sold 6,000 face towels in 20 minutes. He is also much more helpful and sticky to his fans. In fact, there are many such cases.

KOL Delivery Case 3

Sany Heavy Industry started the broadcast when there were only more than 400 fans, and about 700 people watched it. Within one hour of this live broadcast, they sold 31 rollers, each priced at 350,000, so the more vertical and accurate the more you can get your own profits, whether on Kuaishou or Douyin.

6. Short video e-commerce environment

The short videos we can see now include a live broadcast room shopping cart entrance, a video page shopping cart entrance, a shopping cart window environment, etc. When we choose these product categories, suppliers can also choose on the platform.

Whether it is jewelry or food, in fact, within our existing system matrix, it is an empowerment and subversion of the industry.

3. Which industries are suitable for short video e-commerce?

All e-commerce sellers, whether it is live broadcast or video, generally choose to buy or choose not to buy videos, there is no comparison, but if it is a high-value product, the first thing is to see your brand, and the second thing is to see your sense of trust, and then he may go to the site to inspect it before buying it.

On the platform, except for industries that Douyin does not allow posting, all other industries are allowed. Let’s take the home decoration industry as an example, and then share with you a few cases to prove whether all industries are suitable for short video e-commerce!

This designer A Shuang only had one million yuan at the end of last year fans, after so many months, has become the top home decoration V in the entire network! From the backend of Feigua Data, we can see that the display window is directly linked to Shangpin Home Delivery, and the sales volume of a single product is 471. This is only the sales volume seen from public domain traffic, and there is even more volume brought from private domain traffic.

So we have reason to believe that the home decoration industry, especially emerging brands like this that can get close to young people, have already made their own profits on this platform very early.

In the teacher’s opinion, the best unit sales price of Douyin and Kuaishou should be in the range of 39 to 99 yuan. If it is lower than 39 yuan, this product is very cost-effective and can improve the user’s quality of life. Its sales volume is still great! For example, the supercharged shower head at the beginning of the year and the supercharged nozzle for the kitchen some time ago were both sold in the hundreds of thousands.

Reba Dance Douyin Tutorial After we select the product, if the same product is a hot product, we can choose it to re-create the content, and the chance of it becoming popular is greater. You must know how to choose a good supply chain, and only then will there be good conversions. Whether it is the so-called private domain traffic or public domain traffic, Mr. Zhang always believes that short videos are a new way for these physical industries to conduct e-commerce sales, and can very well empower the physical industries!

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